Job Description
The E.W. Scripps Company is seeking a Director, Research and Consumer Insights to support our local media stations. This position will be responsible for leading research initiatives that drive revenue growth through actionable consumer insights, market intelligence, and competitive analysis with tailored research and reporting aligned to organizational priorities.
Scripps offers a hybrid work option for this position WHAT YOU'LL DO: - Lead the development and delivery of research initiatives to showcase consumer behavior, market trends, and competitive positioning.
- Partner with senior leaders, news directors, GMs, ad sales, and cross-functional teams to define business objectives, prioritize research needs, and set & elevate success metrics.
- Convert complex findings into concise, actionable narratives, recommendations and research stories for executive audiences and sales/content teams.
- Analyze performance data across TV, digital and streaming (ratings, engagement, ad/unit performance, CPMs, conversion and audience segments) to surface revenue opportunities, competitive insights, and content adjustments.
- Serve on the Research leadership team: set direction, mentor research managers and analysts, and drive a high-performance culture.
- Build, maintain and manage relationships with internal stakeholders, external vendors, measurement companies, and data providers to ensure robust capabilities and consistent measurement.
- Monitor emerging media, technology and cultural trends and surface implications for broadcast, digital and streaming businesses.
- Track program performance, measure ROI, and refine research approaches based on outcomes to guide ad sales and content decisions.
- Provide direct support to the VP/department head by advising on research priorities, preparing executive briefings and presentations, managing high-priority projects and stakeholder communications, and representing the VP to ensure alignment and timely delivery.
- Build strong partner relationship with vendors and measurement companies.
WHAT YOU'LL NEED: - BS/BA in related discipline or equivalent years of experience preferred
- Generally, 8+ years of experience in related field required, Local TV research preferred
- Prior managerial experience required
WHAT YOU'LL BRING: - Proven leadership experience managing research teams and cross-functional initiatives, including remote/hybrid team management.
- Deep expertise with television measurement platforms, digital analytics tools, and data visualization best practices.
- Strong ability to synthesize complex data into strategic, executive-level insights and presentations.
- Exceptional verbal and written communication skills; experienced presenting to senior leadership and aligning multiple business units.
- Solid business acumen with the ability to identify, prioritize and quantify revenue growth opportunities.
- Proficiency in data visualization tools and Microsoft Office Suite.
- Demonstrated track record building and maintaining productive relationships with internal stakeholders and external vendors/partners.
- Strong project management skills with a history of delivering on deadlines in fast-paced environments.
- Media industry experience preferred; familiarity with broadcast, digital and streaming platforms a plus.
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If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps. SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION: At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS: The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: "Give light and the people will find their own way."
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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