Job Description

Job Description

At Serenity, our mission is simple and meaningful: to provide compassionate, high-quality home care services that allow individuals and families to live safely, independently, and with dignity. We believe strong community partnerships and ethical growth are essential to delivering exceptional care. As we continue to expand across Illinois, we are seeking a Director of Business Development who is passionate about healthcare, relationship-driven growth, and leading strategic market expansion.

Job Overview

The Director of Business Development – Illinois is a senior leadership role responsible for driving growth, strengthening referral partnerships, and expanding Serenity’s presence across the state. This individual will lead and execute statewide business development strategy while managing a team of marketers and recruiters to ensure growth goals are supported by adequate staffing.

This role requires a leader who can balance external relationship development with internal team leadership—aligning marketing efforts, referral growth, and caregiver recruitment to support sustainable census growth and operational success across Illinois.

Key Responsibilities

• Develop and execute a comprehensive business development strategy to drive census growth and market expansion across Illinois
• Build, manage, and strengthen referral relationships with hospitals, physicians, social workers, care coordinators, community organizations, and other key partners
• Identify new growth opportunities, service lines, and geographic markets aligned with Serenity’s mission
• Utilize Salesforce to track leads, referral activity, outreach efforts, and performance metrics
• Lead and support outreach initiatives, including in-person meetings, presentations, and community engagement
• Collaborate with operations and leadership teams to ensure smooth onboarding and retention of referral partners and clients
• Prepare and present tailored proposals and partnership agreements
• Support contract development and negotiations with referral sources and strategic partners
• Monitor market trends, competitor activity, and referral patterns to inform strategy
• Track performance outcomes and adjust strategies to meet or exceed growth targetsAdded leadership & collaboration responsibilities:

Added leadership & collaboration responsibilities:

• Lead, coach, and manage a team of marketing professionals to drive referral growth and market expansion
• Partner closely with caregiver recruiters to align business development efforts with hiring needs and workforce capacity
• Establish goals, monitor performance metrics, and provide ongoing feedback to marketing staff to ensure alignment with organizational growth targets
• Collaborate with recruitment leadership to ensure marketing initiatives support timely caregiver onboarding and retention

Qualifications & Experience

• Minimum 3+ years of marketing and/or business development experience , preferably in healthcare
• At least 1+ year of home care or home health experience required
• Proven experience using  Salesforce or similar CRM systems
• Strong relationship-building and stakeholder management skills
• Demonstrated ability to develop and implement successful growth strategies
• Excellent negotiation, communication, and presentation skills
• Highly organized, self-motivated, and results-oriented
• Ability to travel throughout Illinois as needed
• Proficiency with Microsoft Office and related business tools

Preferred Qualifications

• Prior experience managing or leading teams, including marketing and/or recruitment functions
• Experience working with referral-driven healthcare models
• Familiarity with Illinois home care regulations and market dynamics

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Marketing in Homecare: 3 years (Required)
• Business development: 3 years (Required)
• Home care: 1 year (Required)
• Salesforce: 3 years (Required)
• CRM software: 3 years (Required)
• Leadership: 3 years (Required)

Pay rate: $32-$34 based on experience

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