Manager, Search Engine Marketing Job at Williams-Sonoma, San Francisco, CA

UWpkNVQ0eHZKM2ZVSGlGZ2FaQkswQ3NQU3c9PQ==
  • Williams-Sonoma
  • San Francisco, CA

Job Description

Job Description

Williams-Sonoma, Inc.

SEM Manager: Paid Search and PLA

About the Team
  • You will be part of the data-driven Digital Advertising Team which is responsible for the in-house management of all paid digital advertising. You will directly manage Paid Search and Product Listing Ads account strategies and execution of day to day tactics across all 8 Williams-Sonoma, Inc. (WSI) Brands and International sites.
About the Role
  • The Manager of Search Engine Marketing will collaborate with the SEM Director to lead our paid search team. There is a heavy focus on operations, vendor/tool management, budget management including spend and traffic forecasts, and analysis of data and communication of trends / insights.
  • This is a people management position. You will oversee the performance and career development of 3-4 SEM Specialists. This position reports to the Director of SEM.
  • You'll work closely with our external partners including external agencies, bidding tool providers, and vendor account management teams to ensure WSI stays at the forefront of testing and optimization and maximizes DTC sales from our Search and PLA programs. You will develop the strategy and work with the team to implement tests / participate in alphas / betas, report out on results and develop recommendations for rolling out learnings across all brands.
  • You will forge strong relationships with our internal partners including CRM teams, Data Science and Tech teams to ensure the program aligns with brand strategies, to continually educate on SEM strategies, complete advanced analyses and stay ahead of technology needs.
We're excited about you because you bring:
  • 4+ years experience in digital marketing with a focus on SEM/Shopping campaign management. Performance marketing experience working for a DTC brand and/or Agency experience is a plus.
  • SEM/PLA bid management platform experience required: Kenshoo, SA360, etc.
  • Experience with Google PLA campaigns and associated platforms: Google Merchant Center, Product Feeds, PLA campaign setup, etc.
  • You know every feature in Google Ads and feel equally comfortable adding sitelinks, pulling reports, or planning brand new campaigns.
  • Strong MS Excel skills including vlookups, sumifs, pivot tables, etc.
  • Experienced with site analytics tools including Adobe Analytics or Google Analytics
  • Experience with a BI tool such as Tableau/Domo/PowerBI is desired.
  • Experience in analyzing large data sets from disparate sources and making recommendations /executing strategies from findings in collaboration with all levels of management
  • Strong technical ability with proven experience managing search campaigns and keyword-related analytics to drive insights.
  • 1-2 years of people management experience onboarding, mentoring, and growing marketing teams is strongly desired (but not absolutely required for the right candidate).
  • Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization
  • Proven results in developing cross-functional processes to streamline workflows
  • Bachelor's Degree or equivalent experience preferred
  • The ability to work Monday through Thursday in our SF office (Fridays are optional/work from home)
Benefits:

Once you are here, you can look forward to a wide variety of benefits designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:
  • A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
  • A 401(k) plan and other investment opportunities
  • Paid vacations, holidays and other time-off programs
  • Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
  • Tax-free commuter benefits
  • A wellness program that supports your physical, financial and emotional health
  • In-person and online learning opportunities through WSI University
  • Cross-brand and cross-function career opportunities
  • Location specific sample sales
  • A business casual work environment
  • San Francisco based bike share program
  • Time off to volunteer
  • Matching donations to qualifying nonprofit organizations
  • Company-sponsored community involvement
  • Various discounts on local businesses

Must be able to work in our SF office 4x a week

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $115,000-$130,000 Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

#LI-JC1

About Us

Our Company


Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

Job Tags

Holiday work, Temporary work, Casual work, Local area, Work from home, Home office, Outdoor, H1b, Monday to Thursday,

Similar Jobs

Solventum

Finance Director, Global Supply Chain Planning - Solventum Job at Solventum

 ...empathy. Because at Solventum, we never stop solving for you. The Impact You'll Make in this Role As Finance Director, Global Supply Chain Planning, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and... 

Frontend Arts

EDI Support Developer Job at Frontend Arts

 ...very good knowledge of Oracle SQL, PL/SQL, Unix/Linux shell scripting.- Good to have utility knowledge in CIS, billing processes, EDI, meter to cash processes.- Good to have working knowledge of Oracle Forms and Reports, C/C++ knowledge.- Should have good communication... 

ALPHA OMEGA CONSTRUCTION GROUP INC

Commercial Project Manager Job at ALPHA OMEGA CONSTRUCTION GROUP INC

 ...workers engaged in new construction shingle roofing, flat roofing, metal roofing, gutter...  ...regulations (OSHA 30 Certified) Effective time management and logical decision-making ability...  ...management Perform a key role in project planning, budgeting and identification of... 

Continuum Medical Staffing

Psychiatry (General) - Physician Opportunity only Job at Continuum Medical Staffing

(Physician/MD qualifications required) Psychiatry (General) - Psychiatry Youngstown Ohio We are looking for a psychiatrist to join an enthusiastic team of behavioral health clinicians at an innovative Behavioral Health Practice providing hospital psychiatry services... 

Fort Valley State University

Assistant or Associate Professor of Media Studies Job at Fort Valley State University

 ...applications for the position of Assistant or Associate Professor of Media Studies. Fort Valley State University, the only 1890 land-...  ...strong emphasis on new forms of multimedia, data journalism and digital innovation, teach various undergraduate courses, and contribute...