Job Description
Our client is an online retailer of professional skincare and beauty products. Seeking an experienced, strategic, and results-driven Marketing Manager with a focus on Pay-Per-Click (PPC) advertising and Email Marketing. The ideal candidate will have a proven track record of successfully managing PPC campaigns, possess advanced skills in Klaviyo, and demonstrate a strong background in analytics. As the Marketing Manager, you will play a pivotal role in developing and executing effective digital marketing strategies to drive customer acquisition, engagement, and conversion.
Responsibilities: - PPC Campaign Management:
- Develop and execute comprehensive PPC strategies across various platforms such as Google Ads, Bing Ads, and social media channels.
- Conduct thorough keyword research, ad copy creation, and ongoing optimization to maximize ROI.
- Monitor and analyze campaign performance, providing regular reports and insights to optimize campaign effectiveness.
- Manage end-to-end PPC campaigns, including keyword research, ad creation, and bid management.
- Conduct A/B testing and ongoing optimization to improve campaign performance and maximize ROI.
Email Marketing: - Leverage Klaviyo and other email marketing tools to create and implement targeted email campaigns that align with overall marketing objectives.
- Monitor email deliverability, open rates, and click-through rates, making data-driven adjustments to improve performance.
- Coordinate with creative department on needed assets to segment audiences
- Conduct A/B testing with subject lines/ creative/ content.
Analytics and Reporting: - Utilize strong analytical skills to assess the performance of marketing campaigns, providing actionable insights and recommendations.
- Develop and maintain KPI dashboards to track key metrics and measure the success of marketing initiatives.
- Collaborate with cross-functional teams to ensure alignment between marketing efforts and overall business goals.
Strategy and Innovation: - Stay abreast of industry trends and best practices in PPC, email marketing, and analytics.
- Contribute to the development of innovative marketing strategies to enhance the overall digital presence and customer engagement.
The ideal candidate is experienced, strategic, and results-driven Marketing Manager with a focus on Pay-Per-Click (PPC) advertising and a proven track record of successfully managing PPC campaigns, possess advanced skills in Klaviyo, and demonstrate a strong background in analytics.
• PPC Campaign Management:
• Develop and execute comprehensive PPC strategies across various platforms such as Google Ads, Bing Ads, and social media channels.
• Conduct thorough keyword research, ad copy creation, and ongoing optimization to maximize ROI.
• Bachelor's degree in marketing, Business, or a related field.
• Proven experience (3+ years) in PPC campaign management with a successful track record of driving measurable results.
• In-depth knowledge and hands-on experience with Klaviyo and other email marketing platforms.
Qualifications: - Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (3+ years) in PPC campaign management with a successful track record of driving measurable results.
- In-depth knowledge and hands-on experience with Klaviyo and other email marketing platforms.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Proficiency in using analytics tools such as Google Analytics for campaign tracking and reporting.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Demonstrated ability to manage multiple projects in a fast-paced environment.
- Relevant certifications in PPC and email marketing will be considered a plus.
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
Work Location: Hybrid remote in Miami, FL 33138 Intelligent Staffing
Job Tags
Flexible hours, Monday to Friday,