Senior Digital Marketing Specialist Job at CentralSquare, Baltimore, MD

UmpSNVE0TnNKWGZVR0NwbWFKdEswU0FHUVE9PQ==
  • CentralSquare
  • Baltimore, MD

Job Description

Digital Marketing Manager The Digital Marketing Manager will be responsible for developing, implementing, and optimizing our digital marketing strategy. Reporting to the Sr. Manager of Digital Marketing, this role will plan, execute, and report on digital marketing programs including ABM, inbound marketing, email campaigns, digital advertising, marketing operations, and website management. The Digital Marketing Manager must effectively promote our solutions across various digital channels. This position requires a candidate comfortable with strategic thinking in a collaborative environment dedicated to the communities we serve. Responsibilities: Plan, execute, and optimize omni-channel campaigns including paid search, email, display advertising, etc., to meet digital pipeline generation and revenue goals. Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities. Collaborate cross-functionally with product marketing, events, operations, communications, and BDRs to coordinate, deliver, and measure digital marketing campaigns. Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence. Manage and update website content with relevant and consistent messaging. Optimize website pages for SEO, SEM, PPC, Google Analytics, and Google Ads activities. Work with web developers to enhance user experience and implement website improvements. Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness. #J-18808-Ljbffr CentralSquare

Job Tags

Similar Jobs

Saber Healthcare Group

Housekeeper/Laundry Aide Job at Saber Healthcare Group

 ...and other interior/exterior community areas, provide efficient laundry delivery services, and assist in maintaining a positive...  ...standards of practice set forth by the community's administration and Housekeeping Policies and Procedures. Education/Qualifications:... 

Securitas

Firefighter Job at Securitas

Securitas Security Services USA, Inc., a leader in protective services, seeks a dedicated and courageous firefighter to join our team of experts in emergency management services. This role is critical in executing our commitment to providing top-notch safety and emergency... 

State of Illinois

DOC Danville CC Correctional Officer Trainee Job at State of Illinois

 ...Job Requisition ID:52514 Closing Date: 11:59 p.m. Agency: Department of Corrections - Centralia Correctional Center Class Title: CORRECTIONAL OFFICER TRAINEE - 09676 Skill Option: None Bilingual Option: None Salary: Anticipated starting salary:... 

ETS Dental

Pediatric Dentist Job at ETS Dental

 ...Private pediatric dental & orthodontic practice in Southern NH is seeking a pediatric dentist. This practice is in high demand due to their great reputation and large draw area. Work with other pediatric dentists and orthodontists supported by a great team of experienced... 

Rep-Lite

Clinical Specialist - 66 Job at Rep-Lite

 ...Clinical Specialist Neuromodulation (Field-Based) Full-Time | Territory-Based | Travel Required Overview Were seeking a dedicated Clinical Specialist to support the delivery of innovative therapies in the field of bladder and bowel health. This field-based...