Job Description

Vital Plan is seeking a dynamic and results-driven Head of Growth Marketing to join our team. This individual will be responsible for developing, executing, and optimizing strategies that drive sustainable customer acquisition, engagement, and retention. The Head of Growth Marketing will lead a cross-functional team to accelerate growth while delivering measurable results. This role requires a deep understanding of digital marketing channels, data analytics, and innovative growth strategies.

This leadership position reports to the CEO. Local candidates are preferred, however, we are open to considering qualified remote applicants willing to travel.

Key Responsibilities

Growth Strategy & Execution:

• Develop and implement data-driven growth marketing strategies to drive significant increases in customer acquisition, engagement, retention, and revenue.
• Set and manage growth targets (e.g., Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Ad Spend (ROAS)), and ensure the team delivers results.
• Lead the creation of growth plans tailored to specific business goals, adjusting strategies as needed to meet evolving market conditions.
• Develop test plans to gather critical insights for constant funnel improvement. These plans should include tests on channels, ad copy, design, audience segmentation, and landing pages. 
• Establish and manage relationships with third-party digital vendors, ad agencies, and other partners. 

Customer Acquisition & Retention:

• Design and execute customer acquisition strategies across multiple channels (paid media, SEO, content marketing, social media, email marketing, influencer marketing, etc.).
• Optimize the sales funnel to drive higher conversion rates, leveraging customer insights to continually improve lead-to-customer conversion.
• Develop and oversee retention campaigns to enhance customer lifetime value (LTV) by improving repeat purchases, engagement, and overall customer experience.

Data-Driven Decision Making:

• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of campaigns and adjust tactics accordingly.
• Use A/B testing, cohort analysis, and user behavior data to make informed decisions and optimize marketing strategies.
• Implement data collection and analytics systems to track and improve campaign performance, while ensuring proper reporting to leadership.

Cross-Functional Collaboration:

• Work closely with the product team to integrate product features into marketing campaigns and drive user growth through product enhancements.
• Collaborate with the customer support team to ensure customer feedback is integrated into marketing strategies and to improve the customer journey.
• Partner with the sales team to align marketing campaigns with sales objectives and to develop lead generation strategies.

Team Leadership & Development:

• Lead, mentor, and manage a team of growth marketers, data analysts, and creatives, fostering a culture of experimentation and continuous improvement.
• Develop and implement team training and development plans to ensure the growth and success of each team member.
• Provide direction and support to ensure marketing activities are aligned with the overall company growth strategy.
• Use project management tools to organize resources and track progress, and ensure effective stakeholder communication.

Innovation & Experimentation:

• Continuously test new growth marketing channels, strategies, and tactics to identify high-impact opportunities (growth hacking).
• Stay up to date with industry trends, new marketing technologies, and emerging channels to ensure the company is leveraging the latest techniques and tools.

Budget Management:

• Manage the marketing budget to ensure efficient allocation of resources across channels.
• Continuously assess ROI and adjust spending to maximize performance and reach business goals.

Skills & Qualifications

• Proven Experience : At least 5-7 years of experience in growth marketing, digital marketing, or a related field within an eCommerce environment.
• Data-Driven Mindset : Strong analytical skills with a deep understanding of marketing analytics and performance metrics.
• Multi-Channel Expertise : Extensive experience in paid media, SEO, SEM, content marketing, email marketing, social media, and affiliate marketing.
• Growth Hacking Knowledge : Experience with growth hacking techniques and driving rapid user acquisition, virality, and product-driven growth.
• Leadership & Team Management : Strong leadership skills with a proven track record of managing and mentoring teams.
• Creative & Strategic Thinking : Ability to think creatively and strategically to develop innovative marketing initiatives that drive growth.
• Tech-Savvy : Proficiency with marketing automation tools, CRM systems, analytics platforms, and A/B testing tools.
• Excellent Communication : Strong verbal and written communication skills, with the ability to present complex data and insights in a clear, actionable way to stakeholders.
• Relentless Passion & Drive : A deep passion for creating something meaningful and impactful, with a commitment to building solutions that positively influence the world.

Why Join Us?

• Impactful Role : Be at the forefront of driving our company’s growth and success and delivering trusted health products that make a real difference for our customers.
• Collaborative Environment : Work with a talented and passionate team in a collaborative, fast-paced environment.
• Growth Opportunities : As a key player in our growth, you'll have the opportunity to shape the direction of our marketing efforts and grow professionally.
• Competitive Compensation : We offer a competitive salary and benefits package.
• Remote & Flexible Work Schedules : Enjoy the flexibility of working remotely and managing your schedule to maintain a healthy work-life balance.

How To Apply

Please submit your resume and a brief cover letter to marketing@vitalplan.com outlining your experience and why you're a great fit for the Head of Growth Marketing role at our company. We look forward to hearing from you!

About Us

Founded by Dr. Bill Rawls, a renowned expert on chronic Lyme and related illnesses, Vital Plan is on a mission to help people overcome chronic health challenges and reclaim vibrant wellness. Backed by science and rooted in nature, Vital Plan offers premium herbal supplements, education, and personalized support. Vital Plan is proud to have led over 12,000 customers to regain their health with our signature Restore Kit. In March 2025, we unveiled RESTORE180, a programmatic offering that builds on our many years of success with the Restore Kit. RESTORE180 is central to our growth plan moving forward and will be a key focus for our 2025 marketing strategies. 

Vital Plan is proud to be an equal opportunity employer (EEO), welcoming applicants and employees of all genders, races, backgrounds, orientations, and nationalities. We believe that a wide range of viewpoints, experiences, and backgrounds strengthens our team and we support an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations.

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